“By covering the clothes, an invisible sense of unity and group was formed, and the power of locals to categorize people was greater than expected.” Lee Joowoon based in Seoul walks in Seoul and observes people who fill the streets alone. The images extracted from the streets by him are entirely human groups, and in their current state, they can only be guessed by the clothes they are wearing. He intuitively expresses the colors and seasons of the city he sensed, and furthermore, the situation of the times and the flow of culture. Looking at the work the artist has collaborated with brands such as Off-White and Adidas, people of various skin colors appear on the canvas in the fashion pictorials of domestic and foreign models. Because of this, it is not easy to distinguish between “Korean things” and “Exotic things” in the hi’s work. For a contemporary artist, skin color itself is not an item that needs discussion, and the criterion for distinguishing people from a group is their fashion. Regardless of nationality or language, their fashion, which is influenced by the environment and neighbors and reflects their individual tastes, makes the streets come alive. This may be the reason why many brands want to collaborate with his work, as well as fashion brands. The people who appear in the work are depicted even with the logo of the small patch attached to the bag, but their facial expressions are unknown. In his work, human relationships in modern society, which are kind to each other but keep an absolute distance that cannot be approached. For this reason, each work is created because people wear clothes of the same brand, similar color, or fashion, but each object is easily recognized as a unique existence.
